Making a prominence on social media is similar to running a marathon. So, running a marathon without any goal in mind is of no use. The same stands true for social media marketing. Keeping measurable goals in mind is essential to gauge the social media success. A recent report says that only 67% of the marketers examine and study their social media impact on the target audience and other companies.
You have everything in place; your exhibition stand, booth design, booth staff and product displays are all taking off well during an exhibition. But, if your social media presence is not in place then everything goes for a toss. In the times where social media catches every nerve of the audience, it is vital that as a marketer you have all the essential hard numbers and measurements related to your social media success.
Here we are looking at 3 most crucial social media markers that will help you measure the social media success.
Assess your audience : In social media marketing, it is important that you assess your audience. Having a wide audience base and followers on social networking sites will help your brand or company have a strong footprint. Evaluate the number of followers you have and make sure that you have the right target audience. Ensure that even if you have 500 followers, they are within your target.
Make social media impressions : Impressions are simply the tally of how many users see your posts on social media. It is crucial that you manage to gauge the impressions that your posts get. The impressions of your social media posts are an effective way to assess your reach on social networking platforms. More the impressions more will be the chances of engagements, which will help you get to your target audience.
Keep a track of the engagements
One of the goals of your exhibition is that you get high number of visitors to your exhibition stall. You also look at the times when these visitors interact with your booth staff. A good customer engagement is a sign that the prospective client can convert into a sales lead. Social media acts in a similar way; even if you have incredibly high number of impressions on your social media platforms, less interaction shows that you are falling short of engagements. So, keep a track of your engagements on social media forums.
You have everything in place; your exhibition stand, booth design, booth staff and product displays are all taking off well during an exhibition. But, if your social media presence is not in place then everything goes for a toss. In the times where social media catches every nerve of the audience, it is vital that as a marketer you have all the essential hard numbers and measurements related to your social media success.
Here we are looking at 3 most crucial social media markers that will help you measure the social media success.
Assess your audience : In social media marketing, it is important that you assess your audience. Having a wide audience base and followers on social networking sites will help your brand or company have a strong footprint. Evaluate the number of followers you have and make sure that you have the right target audience. Ensure that even if you have 500 followers, they are within your target.
Make social media impressions : Impressions are simply the tally of how many users see your posts on social media. It is crucial that you manage to gauge the impressions that your posts get. The impressions of your social media posts are an effective way to assess your reach on social networking platforms. More the impressions more will be the chances of engagements, which will help you get to your target audience.
Keep a track of the engagements
One of the goals of your exhibition is that you get high number of visitors to your exhibition stall. You also look at the times when these visitors interact with your booth staff. A good customer engagement is a sign that the prospective client can convert into a sales lead. Social media acts in a similar way; even if you have incredibly high number of impressions on your social media platforms, less interaction shows that you are falling short of engagements. So, keep a track of your engagements on social media forums.
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