Finding the prime location for your exhibition stand

While exhibiting, one of the most important decisions is to pick the right spot for you exhibition stand. ‘Location, location, location’, it is something that hovers the minds of the exhibitors and is an essential element and consideration for your exhibition stall space. Although, the fact that no exhibition hall or space will guarantee success unless you effectively market your brand. But as choosing the right exhibition is a vital task, similarly picking the right place for your exhibition stand is also an important decision.

There is nothing called as a ‘bad space’ in an exhibit hall but as an exhibitor, you must know exactly what to do and what not to while picking the spot for your exhibition stand. Even if you have an excellent exhibition stand design and maintained high-quality exhibition stall design and fabrication, choosing the wrong spot for your stall will only take your visitors away.

Here are few ideas on picking the exact spot for your exhibition stand. 

• Entrance – avoid it or get near big exhibition stands
The entrance of the exhibit hall is usually congested with the visitors entering from all side. This particular spot is mostly taken by big island exhibition stands and most of the visitor traffic is attracted to these stands. It is either advisable to avoid the entrance if you have a small or medium exhibition stand or get near these big stands to get that extra dash of attention due to your neighbor's massive stand.

• Competitor’s doorway – Keep a distance from it  : You may not have a choice but if you keep a distance from your competitors then it keeps demarcated identities of both you and your competitor’s brand.  Even while choosing your exhibition stand design, if you pick to have 3D exhibition stall design then make sure that it projects your message effectively. This will ensure to make a lasting impression about your brand in the minds of the visitors. 

• Capture the action zone : Have a spot for your exhibition stand that captures the action zone. You can set up shops near an exit of the exhibit hall or at any corner of the hall and have more visitor interactions. Placing the exhibition stall near an action zone can have more people come in while they walk their way near your exhibition stall and you can get benefits from the same.