Finding the prime location for your exhibition stand

While exhibiting, one of the most important decisions is to pick the right spot for you exhibition stand. ‘Location, location, location’, it is something that hovers the minds of the exhibitors and is an essential element and consideration for your exhibition stall space. Although, the fact that no exhibition hall or space will guarantee success unless you effectively market your brand. But as choosing the right exhibition is a vital task, similarly picking the right place for your exhibition stand is also an important decision.

There is nothing called as a ‘bad space’ in an exhibit hall but as an exhibitor, you must know exactly what to do and what not to while picking the spot for your exhibition stand. Even if you have an excellent exhibition stand design and maintained high-quality exhibition stall design and fabrication, choosing the wrong spot for your stall will only take your visitors away.

Here are few ideas on picking the exact spot for your exhibition stand. 

• Entrance – avoid it or get near big exhibition stands
The entrance of the exhibit hall is usually congested with the visitors entering from all side. This particular spot is mostly taken by big island exhibition stands and most of the visitor traffic is attracted to these stands. It is either advisable to avoid the entrance if you have a small or medium exhibition stand or get near these big stands to get that extra dash of attention due to your neighbor's massive stand.

• Competitor’s doorway – Keep a distance from it  : You may not have a choice but if you keep a distance from your competitors then it keeps demarcated identities of both you and your competitor’s brand.  Even while choosing your exhibition stand design, if you pick to have 3D exhibition stall design then make sure that it projects your message effectively. This will ensure to make a lasting impression about your brand in the minds of the visitors. 

• Capture the action zone : Have a spot for your exhibition stand that captures the action zone. You can set up shops near an exit of the exhibit hall or at any corner of the hall and have more visitor interactions. Placing the exhibition stall near an action zone can have more people come in while they walk their way near your exhibition stall and you can get benefits from the same. 

Measuring your Social Media Success

Making a prominence on social media is similar to running a marathon. So, running a marathon without any goal in mind is of no use. The same stands true for social media marketing. Keeping measurable goals in mind is essential to gauge the social media success. A recent report says that only 67% of the marketers examine and study their social media impact on the target audience and other companies.

You have everything in place; your exhibition stand, booth design, booth staff and product displays are all taking off well during an exhibition. But, if your social media presence is not in place then everything goes for a toss. In the times where social media catches every nerve of the audience, it is vital that as a marketer you have all the essential hard numbers and measurements related to your social media success.

Here we are looking at 3 most crucial social media markers that will help you measure the social media success.

Assess your audience : In social media marketing, it is important that you assess your audience. Having a wide audience base and followers on social networking sites will help your brand or company have a strong footprint. Evaluate the number of followers you have and make sure that you have the right target audience. Ensure that even if you have 500 followers, they are within your target.

Make social media impressions : Impressions are simply the tally of how many users see your posts on social media. It is crucial that you manage to gauge the impressions that your posts get. The impressions of your social media posts are an effective way to assess your reach on social networking platforms. More the impressions more will be the chances of engagements, which will help you get to your target audience.

Keep a track of the engagements
One of the goals of your exhibition is that you get high number of visitors to your exhibition stall. You also look at the times when these visitors interact with your booth staff. A good customer engagement is a sign that the prospective client can convert into a sales lead. Social media acts in a similar way; even if you have incredibly high number of impressions on your social media platforms, less interaction shows that you are falling short of engagements. So, keep a track of your engagements on social media forums.

Email Marketing – an effective tool for small businesses

A small business is often tough to run and requires immense hard work. But the fact that you have a small business and small team, should not keep you away from different marketing strategies. So, whether you have a product to promote with an exhibition stands or through brand activation, email marketing is an effective tool to get you desired results.

Online marketing is one such platform that calls for a wide forum and takes you to your target audience. Get your promotions and marketing activated with email marketing. Online presence is important to get your brand to the people.

Following are reasons as to how email marketing serves as an effective tool for every small business. 

Make your event the show’s topper with simple yet subtle ways

Event marketers are striving their best to fetch the top notch strategies to make their event visible and popular amongst their prospective clients. From well-established conferences to corporate events, every event or exhibition calls for better marketing campaigns that are innovative and strikes the customer at once. So, the development of digital world has also given rise to varied forms of digital spaces from tablets to laptops and from iPads to Smartphones. So, in order to capture the market and ensure maximum visitor’s footfalls at your exhibition stall, it is necessary that you devise a strategic plan and incorporate the same to suit all forms of digital gadgets.

Here are 2 simple yet informative ways that will help you clutch more number of attendees during the exhibition or event.

Exhibition ideas to enhance your exhibition stall designing

The events and exhibitions industry is always ongoing changes with the emerging trends and ideas. We have many ideas related to exhibition stall designing, which helps us create impressive and appealing exhibition stands for every show. Some of these ideas attract us, some don’t, but we always cater to the audience of the show and make sure to catch maximum attention during a show. If you are a newbie in the exhibition industry and want to make a big impression with your exhibition stall designing, then you ought to be unique. 

Here are few exhibition ideas that when put together with your exhibition stall can create a big impression.

• Graphic prints

Graphic prints enhance the look of your exhibition stall. You can use the table spreads and print them with impressive pictures, company logo or brand name and catch maximum eyeballs during an exhibition. New variations of table spreads can be printed with appealing hues and offer high-quality graphics to improve the way your exhibition stall looks. The colour sublimation prints guarantee eye-catching prints to pull in high visitor footfalls.

These Presentation Tips will Ensure That Your Audience Stays Engaged

To have good presentation skills can be an innate characteristic or you can mould yourself into a good presenter. During an exhibition or trade show, organizing a presentation or knowledge seminar will ensure to clutch in more visitors than expected. So, in order to keep your visitors footfall high in your seminar or exhibition stand, make sure to have an impressive presentation.

Here's a rundown of 3 valuable tips that will offer you some assistance with keeping your audience engaged and enlivened for the entire session and even after that!

1.     Keep a genuine attitude

To begin with, your audience must be totally clear about message that you are introducing to them. Additionally, they should buy what you are stating. In an exhibition, alongside the stall design, you must come across as a strong presenter. Talk with complete conviction and give cases and bits of knowledge from individual encounters. This will make your presentation fascinating and offer your audience some assistance with believing in what you are showing. It is critical that your discourse or presentation is 100% authentic and genuine, in this manner making you a strong and responsible speaker.