Are 20x20 booths economical for your brand

Booths offer great variety with respect to design and size; like 10x10 displays, 10x20 and 20x20 booths. Usually these options perplex the exhibitors and they are unable to decide between the sizes that best suits their needs. Here is a quick list of questions that help you decide if 20x20 booths are favorable choice for your brand.

Are you looking for more space?
If you have product launches or a lot of items to display, then you require bigger spaces and definitely bigger booths. As opposed to smaller sizes, 20x20 exhibition booth are spacious and can be utilized for creating separate areas or zones for your team as well as the prospects. This gives your visitors more space as they enter your booth and you don’t have to worry about the area looking too busy even with a lot of visitors inside.

Can you handle the cost?
If you are a company with an unbending budget, then having 20x20 booths can be problematic. Also, consider the fact that the booth is the skeleton of your exhibit and has to be supported with banners, display stands and other graphics. You cannot afford to keep the space empty or unused. So make sure that your budget is flexible enough to let in these add-ons for trade shows.

Deciding Factor
More space means more impact but only when this space has attractive elements inside and so choose the best sized booths that not only offer more space but also bring in more prospects.

For brands seeking to expand their marketing strategies, trade shows are one of the top spots to generate lead sales and bring in new customers. Trade show halls are steaming with competition, forcing exhibitors to go over budget. Big is always better but the trade off needs to be done carefully. 

How marketing techniques act as lead magnets?

Bring in more customers in your exhibition stand by just implementing few new age marketing techniques!

There are articles that talk about how different marketing techniques can make your business flourish, but there hardly are any that explains on how these ways act as lead magnets. Exhibition industry demands you to be updated with the latest and ongoing trends for marketing your brand, product and services. So, here are few simple ways that help you capture the market, attract maximum target audience to your exhibition stand and make your stall design visible to a wide reach.

1. Effective social media : Why social media is becoming a growing and famous platform for marketing your brand is because the changing consumer mindset is being affected by it. So, as an exhibitor if you have an exhibition stand to display what are your offerings then make sure to post it on various social media platforms too. By doing so, you can have a wider audience reach and connect with your specific target group.

How to Showcase Products in a Better Way in Your Exhibition Stand

The exhibition season is on and you have a range of products to showcase in your exhibition display stand. First thing first, if you have a physical product to offer then exhibition is the best way to do it. An exhibition report found out that 80% of manufacturers exhibit to bring their products to their potential or target audience. On the other hand, buyers visit exhibitions to get a firsthand experience of the real product at an exhibition stand. One can also compare multiple products or multiple manufacturers at the same time in an exhibition.

Here comes the need for an attractive exhibition display, which will enhance your products and bring the target audience closer to the products. Let us see some stand design options that may highlight your product display in a more vibrant manner.

Do not overload your exhibition stand with products
One of the things that is overlooked by the exhibitors while considering the stand design and placement of the exhibition stand is to overload it with products. If you mull over to place as my products as possible to overwhelm your visitors, it may turn out to be a messy exhibition space. You must look to give ample space to your visitors or target audience by offering exactly what they are looking for rather than burden them with unwanted products and confuse them.

Illuminate your product displays
Light plays a key role in emphasising what is and what not is important in your exhibition stand. Creating impressive exhibition stall design is vital and at the same time knowing what is the best way to get your product to the customer is also crucial. Use innovative and creative backlit systems to enhance your product displays. You can choose different light boxes to highlight different range of products.

Amplify your products
Your customer or target audience should be able to distinguish between the products that you want to bring forward and the ones which they are familiar with. So, to make the exhibition stand visitor understand the importance of certain products you must amplify these products by various ways. Ensure that these products are placed at a prime location in your exhibition stand, giving it more focus and coverage. You can use this technique while launching a new product or highlighting specific products.

Better product display can attract more visitor traffic in your exhibition stand, thereby offering you ample attention from your target audience. Just by inculcating these simple steps, you can have a great way of showcasing the products in your exhibition stand.

Is limited exhibition budget bothering you?

Here’s how you can exhibit successfully even with a small budget

Exhibition budget is one of the crucial elements that gets you on your toes and can sometimes limit your exhibiting possibilities.  Whether you are a self entrepreneur in an SME or a Brand Manager in an MNC, limited exhibition budget and exhibiting with inadequate resource is a matter of concern. So, do not get a setback due to your streamlined budget, rather have a plan that ensures you exhibit successfully even with smaller funds.

Read on to know different ways in which your smaller exhibition budget can help you get a hit show. 

Locate the smaller and local exhibitions
On the off chance that you have a restricted budget plan then the most secure approach to exhibit is to target the local exhibitions. You likewise spare the additional costs that accompany travelling, accommodation and transport. Search for the best exhibition stand designer in the local, offering you a complete range of exhibition solutions. If you are targeting the local and small exhibitions then interacting with the local communities becomes an easy task and you can build a strong client base.

Go for smaller exhibition stalls
Buying a big exhibition stall does not ensure that you get maximum attention or visitor's footfalls. It is often a misconception that only the large exhibition stall or illustrative stand designs manage to grab customer interests. Large exhibition stalls just cost a fortune. On the off chance that your exhibition budget plan is constrained, then the best pick is to go for small exhibition stalls. Make sure to get the best exhibition stall designer and fabricator to help you provide impressive graphics for your exhibition display.

Opt for exhibit rentals rather than buying
If you want to exhibit for a limited number of shows and have a limited budget then choosing to go for exhibit rentals is the right choice. Renting the exhibit rentals can bring down your extra exhibition costs and you can choose from the wide array of exhibit booth rentals to have a stress-free and comfortable exhibiting experience.

Tips on Exhibiting for the First Time

There must have been times when you attended exhibitions, conferences, presentations and seminars. And then is the time when you decide to exhibit yourself for the first time. Although you can find a number of articles related to first-time exhibiting but here are the best tips on what can be done to have a successful first time exhibition. Right from getting the right exhibition stall design, contacting the perfect exhibition stand designer and fabricator to complete services on installation and dismantling, you will get everything in this post.

Read on to know the best tips on exhibiting for the first time.

Finding the prime location for your exhibition stand

While exhibiting, one of the most important decisions is to pick the right spot for you exhibition stand. ‘Location, location, location’, it is something that hovers the minds of the exhibitors and is an essential element and consideration for your exhibition stall space. Although, the fact that no exhibition hall or space will guarantee success unless you effectively market your brand. But as choosing the right exhibition is a vital task, similarly picking the right place for your exhibition stand is also an important decision.

There is nothing called as a ‘bad space’ in an exhibit hall but as an exhibitor, you must know exactly what to do and what not to while picking the spot for your exhibition stand. Even if you have an excellent exhibition stand design and maintained high-quality exhibition stall design and fabrication, choosing the wrong spot for your stall will only take your visitors away.

Here are few ideas on picking the exact spot for your exhibition stand. 

• Entrance – avoid it or get near big exhibition stands
The entrance of the exhibit hall is usually congested with the visitors entering from all side. This particular spot is mostly taken by big island exhibition stands and most of the visitor traffic is attracted to these stands. It is either advisable to avoid the entrance if you have a small or medium exhibition stand or get near these big stands to get that extra dash of attention due to your neighbor's massive stand.

• Competitor’s doorway – Keep a distance from it  : You may not have a choice but if you keep a distance from your competitors then it keeps demarcated identities of both you and your competitor’s brand.  Even while choosing your exhibition stand design, if you pick to have 3D exhibition stall design then make sure that it projects your message effectively. This will ensure to make a lasting impression about your brand in the minds of the visitors. 

• Capture the action zone : Have a spot for your exhibition stand that captures the action zone. You can set up shops near an exit of the exhibit hall or at any corner of the hall and have more visitor interactions. Placing the exhibition stall near an action zone can have more people come in while they walk their way near your exhibition stall and you can get benefits from the same. 

Measuring your Social Media Success

Making a prominence on social media is similar to running a marathon. So, running a marathon without any goal in mind is of no use. The same stands true for social media marketing. Keeping measurable goals in mind is essential to gauge the social media success. A recent report says that only 67% of the marketers examine and study their social media impact on the target audience and other companies.

You have everything in place; your exhibition stand, booth design, booth staff and product displays are all taking off well during an exhibition. But, if your social media presence is not in place then everything goes for a toss. In the times where social media catches every nerve of the audience, it is vital that as a marketer you have all the essential hard numbers and measurements related to your social media success.

Here we are looking at 3 most crucial social media markers that will help you measure the social media success.

Assess your audience : In social media marketing, it is important that you assess your audience. Having a wide audience base and followers on social networking sites will help your brand or company have a strong footprint. Evaluate the number of followers you have and make sure that you have the right target audience. Ensure that even if you have 500 followers, they are within your target.

Make social media impressions : Impressions are simply the tally of how many users see your posts on social media. It is crucial that you manage to gauge the impressions that your posts get. The impressions of your social media posts are an effective way to assess your reach on social networking platforms. More the impressions more will be the chances of engagements, which will help you get to your target audience.

Keep a track of the engagements
One of the goals of your exhibition is that you get high number of visitors to your exhibition stall. You also look at the times when these visitors interact with your booth staff. A good customer engagement is a sign that the prospective client can convert into a sales lead. Social media acts in a similar way; even if you have incredibly high number of impressions on your social media platforms, less interaction shows that you are falling short of engagements. So, keep a track of your engagements on social media forums.

Email Marketing – an effective tool for small businesses

A small business is often tough to run and requires immense hard work. But the fact that you have a small business and small team, should not keep you away from different marketing strategies. So, whether you have a product to promote with an exhibition stands or through brand activation, email marketing is an effective tool to get you desired results.

Online marketing is one such platform that calls for a wide forum and takes you to your target audience. Get your promotions and marketing activated with email marketing. Online presence is important to get your brand to the people.

Following are reasons as to how email marketing serves as an effective tool for every small business. 

Make your event the show’s topper with simple yet subtle ways

Event marketers are striving their best to fetch the top notch strategies to make their event visible and popular amongst their prospective clients. From well-established conferences to corporate events, every event or exhibition calls for better marketing campaigns that are innovative and strikes the customer at once. So, the development of digital world has also given rise to varied forms of digital spaces from tablets to laptops and from iPads to Smartphones. So, in order to capture the market and ensure maximum visitor’s footfalls at your exhibition stall, it is necessary that you devise a strategic plan and incorporate the same to suit all forms of digital gadgets.

Here are 2 simple yet informative ways that will help you clutch more number of attendees during the exhibition or event.

Exhibition ideas to enhance your exhibition stall designing

The events and exhibitions industry is always ongoing changes with the emerging trends and ideas. We have many ideas related to exhibition stall designing, which helps us create impressive and appealing exhibition stands for every show. Some of these ideas attract us, some don’t, but we always cater to the audience of the show and make sure to catch maximum attention during a show. If you are a newbie in the exhibition industry and want to make a big impression with your exhibition stall designing, then you ought to be unique. 

Here are few exhibition ideas that when put together with your exhibition stall can create a big impression.

• Graphic prints

Graphic prints enhance the look of your exhibition stall. You can use the table spreads and print them with impressive pictures, company logo or brand name and catch maximum eyeballs during an exhibition. New variations of table spreads can be printed with appealing hues and offer high-quality graphics to improve the way your exhibition stall looks. The colour sublimation prints guarantee eye-catching prints to pull in high visitor footfalls.

These Presentation Tips will Ensure That Your Audience Stays Engaged

To have good presentation skills can be an innate characteristic or you can mould yourself into a good presenter. During an exhibition or trade show, organizing a presentation or knowledge seminar will ensure to clutch in more visitors than expected. So, in order to keep your visitors footfall high in your seminar or exhibition stand, make sure to have an impressive presentation.

Here's a rundown of 3 valuable tips that will offer you some assistance with keeping your audience engaged and enlivened for the entire session and even after that!

1.     Keep a genuine attitude

To begin with, your audience must be totally clear about message that you are introducing to them. Additionally, they should buy what you are stating. In an exhibition, alongside the stall design, you must come across as a strong presenter. Talk with complete conviction and give cases and bits of knowledge from individual encounters. This will make your presentation fascinating and offer your audience some assistance with believing in what you are showing. It is critical that your discourse or presentation is 100% authentic and genuine, in this manner making you a strong and responsible speaker.