Here’s what to look for in a giveaway at your trade show booth

Who doesn’t like a gift? As an event marketer, it is extremely important to connect with your target audience and at the same time extraordinarily tough too. While we know that corporate gifts are not a new concept but are highly underrated by the customers for building goodwill between the brand and target group. It is crucial that you match the giveaway gifts with your brand image, which will create a lasting impression on the customer’s minds. You can effectively build long relationships with the potential customers by giving the perfect giveaway at your trade show booth.

Here are few tips on what makes a perfect giveaway gift at a trade show booth:

Understand your target audience :

Consider the needs of your target audience. Let them feel that you value and care for their requirements. Industry-specific gifts carry more importance than any other random ones. Let us take for example a Tech show; if you are aiming for a tech-savvy audience, then opting for a USB drive is a perfect choice than a branded pen. The attendees of your trade show booth will appreciate your thoughtfulness, while the giveaway idea will be a successful one.  Similarly, keep your target audience’s age in mind too. This will help you in picking an apt giveaway. 

Brand awareness is the key note

Once you are planning for gifting options at your trade show booth, make sure that your brand is equally visible to your customer along with the gifts. If your business is new, it becomes vital that your brand logo and name gets satisfactory visibility. Here, you can choose gifts that allow more imprint area, like a bag or t-shirt and get your brand noticed even after the visitor leaves your exhibition stands.

Quality speaks

No one likes a gift that lasts only for a couple of uses. More importantly, when your brand name is associated with a particular gift, it becomes even more crucial to choose a quality-driven gift. For instance, your exhibition stall design is also a sign of your brand image; on a similar note, your giveaway should also reflect quality. Pick something that adds value to your entire brand; you can choose a sling bag or backpack, which can be more effective with audience of all age groups. Quality products create brand value in the attendees’ minds and manage to create an impressive notion about your brand.