We often have a misconception that an
exhibition stall size is everything. Although a large and elaborate exhibition
stall space can be more involving, but small exhibition stall can also make a
big impression. With a stipulated plan and budget, you can still do a lot with
the small exhibition stall and attract all the visitors of the show. Let us
take a look at how your small exhibition stall can make a big hit.
Lighting plays a major role :
Just like how it is for a grand show,
proper lighting has the ability to make a big difference for small exhibition
stalls too. Without adequate lighting, your brand will wither into the
background of the exhibition space. Backlit walls and lighted displays are an
exciting way to grab the maximum attention of the visitors. Your exhibition
stall can also have a dramatic effect with eye-catching illuminated displays.
Create a Striking Display
To make a big effect with a small exhibition stall is not
an impossible task but few general rules have to be followed. Your exhibition stall design
should not be overloaded with information. A small exhibition stall can look clumsy if too
many words or images are imprinted. Instead, have a tagline and single image
that effectively communicates the brand message. Make your exhibition display
easy to read and understand. Use simple fonts and large graphics for visitors
to see and sink in your brand message.
Draw your
potential customers in
You do not need a large exhibition stands to attract your potential customer. Keep your 3d stall design creative and leave enough space for your visitors to walk by. It is not necessary to block the exhibition stall entrance with a table just how your competitors do. Create an inviting environment so that your customers find it welcoming and do not hesitate to come inside your exhibition stall. Use methods like try giving away freebies and other takeaways, which are useful from your customer's perspective.
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