An exhibition, like any other event, is a grand occasion for an exhibitor to bring out his exhibition stall to bring his services to the forefront. It is a pre-arranged platform that helps you to showcase your brand and products and opens it up to the customers. So, it becomes imperative that you pre-plan and keep the schedule of deadlines and logistical details on track, to avoid any last-minute rush. A good way to start is to outline the exhibition event in the 6 to 12 months up to the big day. Right from choosing the exhibition space and preparing the budget to selecting the exhibition stall, everything on the list should be well-planned. The pre-planning and strategising helps you effectively manage your respective tasks as and when needed.
Here’s a well-thought of pre-planned steps for an organized and scheduled exhibition day.
One Year Prior:
First and foremost, get your floor plan ready to determine which show to participate in and analyze your past exhibition shows as well. You can also compare your past return on investment and return on objective and forecast your upcoming budget for putting up a well-calculated exhibition cost. The past budget analysis helps in getting a fair idea on next exhibition costs, as per your specific needs. Identifying these critical areas also ensures specific marketing and sales goals, thereby offering a stable base for the upcoming budget.