Tips to save big bucks at exhibitions

Participating in exhibitions has many benefits. From increasing market visibility to promoting brand loyalty, exhibitions can be quite beneficial to brands in the long run. Despite this fact, most brands abstain from participating solely because participating in exhibitions can be quite expensive.

We understand you point of view and to assuage the effect, we bring you six tips that will help you save big bucks at exhibitions.

Get quotations – An easy tip to save some money during exhibitions is to explore and keep your options open. Be it your exhibition space, exhibition stall design and fabrication or stand builder, approach various candidates and companies and get quotations form everyone. With detailed quotations you can select the perfect exhibition display that suits your brand requirement and fit your budget. Getting quotations will also give you an in-depth idea about the services provided by the company and you can select the company according to your preference.

Pre-bookings – You can save a lot by pre booking your exhibition space design, builder and even your exhibition display. Pre-booking will qualify you for discounts and perks since most companies give early bird discounts. Also booking early will give you a wide variety of options be it your exhibition spot or your stand. If you are thinking of going for a custom stand it is highly recommended you pre-book your spot and builder so that your stand can be delivered you on the scheduled date.

Modular exhibition display stands – Modular 3D stall design and exhibition displays are taking the market by storm off late. They are not only practical and classy but also a very budget friendly option for regular exhibitors.  Modular exhibition stands can be reused several times if maintained properly. They reduce your cost tremendously since you do not need to hire stand builder for every show. Modular stands also do not require many people to install and dismantle; you can do so with minimum manpower. Also they are light weight and easy to travel with, hence they save money on logistics and installing and dismantling services as well. 

Sustainable supplies – You exhibition stand is incomplete without suitable accessories and furniture. Just like your exhibition display you can opt for reusable furniture and accessories for your stand.  Additional furniture and accessories can increase the budget quite a bit hence, you need to keep a tab on your additional expenses and also invest in furniture or accessories that are reusable. You can use these accessories for several other shows provided they are maintained well. 

Rental exhibition displays – If you are a novice when it comes to exhibitions, or even a one-time exhibitor, you need not invest in a custom exhibition stand. Custom exhibition display stands are a huge undertaking; they require a lot of planning and are quite expensive as well. It is recommended that you opt for rental exhibition stands instead. Many stand companies offer rental stands, there is a good variety to pick from and you don’t even need to worry about storing your stand after the exhibition. It is a convenient and budget friendly option. 

Overall service providers and stand builders – There are many companies in the market that provide end-to-end services when it comes to exhibition displays in India. These companies look after the designing, manufacturing, logistics, installing and dismantling. If required they also store your exhibition display stand for you, between shows. Opting for these companies is beneficial to you as a brand, in ways more than one. It saves you the hassle to find and coordinate with agents and also saves you some big bucks in the process. These companies offer you packages that will suit your budget as well.  

The tips listed above will not only help you save some bucks while participating in exhibitions but also ensure that your exhibiting experience is smooth and hassle-free. 

You can Also read about Exhibition Stall Designer in Mumbai

Are 20x20 booths economical for your brand

Booths offer great variety with respect to design and size; like 10x10 displays, 10x20 and 20x20 booths. Usually these options perplex the exhibitors and they are unable to decide between the sizes that best suits their needs. Here is a quick list of questions that help you decide if 20x20 booths are favorable choice for your brand.

Are you looking for more space?
If you have product launches or a lot of items to display, then you require bigger spaces and definitely bigger booths. As opposed to smaller sizes, 20x20 exhibition booth are spacious and can be utilized for creating separate areas or zones for your team as well as the prospects. This gives your visitors more space as they enter your booth and you don’t have to worry about the area looking too busy even with a lot of visitors inside.

Can you handle the cost?
If you are a company with an unbending budget, then having 20x20 booths can be problematic. Also, consider the fact that the booth is the skeleton of your exhibit and has to be supported with banners, display stands and other graphics. You cannot afford to keep the space empty or unused. So make sure that your budget is flexible enough to let in these add-ons for trade shows.

Deciding Factor
More space means more impact but only when this space has attractive elements inside and so choose the best sized booths that not only offer more space but also bring in more prospects.

For brands seeking to expand their marketing strategies, trade shows are one of the top spots to generate lead sales and bring in new customers. Trade show halls are steaming with competition, forcing exhibitors to go over budget. Big is always better but the trade off needs to be done carefully. 

How marketing techniques act as lead magnets?

Bring in more customers in your exhibition stand by just implementing few new age marketing techniques!

There are articles that talk about how different marketing techniques can make your business flourish, but there hardly are any that explains on how these ways act as lead magnets. Exhibition industry demands you to be updated with the latest and ongoing trends for marketing your brand, product and services. So, here are few simple ways that help you capture the market, attract maximum target audience to your exhibition stand and make your stall design visible to a wide reach.

1. Effective social media : Why social media is becoming a growing and famous platform for marketing your brand is because the changing consumer mindset is being affected by it. So, as an exhibitor if you have an exhibition stand to display what are your offerings then make sure to post it on various social media platforms too. By doing so, you can have a wider audience reach and connect with your specific target group.

How to Showcase Products in a Better Way in Your Exhibition Stand

The exhibition season is on and you have a range of products to showcase in your exhibition display stand. First thing first, if you have a physical product to offer then exhibition is the best way to do it. An exhibition report found out that 80% of manufacturers exhibit to bring their products to their potential or target audience. On the other hand, buyers visit exhibitions to get a firsthand experience of the real product at an exhibition stand. One can also compare multiple products or multiple manufacturers at the same time in an exhibition.

Here comes the need for an attractive exhibition display, which will enhance your products and bring the target audience closer to the products. Let us see some stand design options that may highlight your product display in a more vibrant manner.

Do not overload your exhibition stand with products
One of the things that is overlooked by the exhibitors while considering the stand design and placement of the exhibition stand is to overload it with products. If you mull over to place as my products as possible to overwhelm your visitors, it may turn out to be a messy exhibition space. You must look to give ample space to your visitors or target audience by offering exactly what they are looking for rather than burden them with unwanted products and confuse them.

Illuminate your product displays
Light plays a key role in emphasising what is and what not is important in your exhibition stand. Creating impressive exhibition stall design is vital and at the same time knowing what is the best way to get your product to the customer is also crucial. Use innovative and creative backlit systems to enhance your product displays. You can choose different light boxes to highlight different range of products.

Amplify your products
Your customer or target audience should be able to distinguish between the products that you want to bring forward and the ones which they are familiar with. So, to make the exhibition stand visitor understand the importance of certain products you must amplify these products by various ways. Ensure that these products are placed at a prime location in your exhibition stand, giving it more focus and coverage. You can use this technique while launching a new product or highlighting specific products.

Better product display can attract more visitor traffic in your exhibition stand, thereby offering you ample attention from your target audience. Just by inculcating these simple steps, you can have a great way of showcasing the products in your exhibition stand.

Is limited exhibition budget bothering you?

Here’s how you can exhibit successfully even with a small budget

Exhibition budget is one of the crucial elements that gets you on your toes and can sometimes limit your exhibiting possibilities.  Whether you are a self entrepreneur in an SME or a Brand Manager in an MNC, limited exhibition budget and exhibiting with inadequate resource is a matter of concern. So, do not get a setback due to your streamlined budget, rather have a plan that ensures you exhibit successfully even with smaller funds.

Read on to know different ways in which your smaller exhibition budget can help you get a hit show. 

Locate the smaller and local exhibitions
On the off chance that you have a restricted budget plan then the most secure approach to exhibit is to target the local exhibitions. You likewise spare the additional costs that accompany travelling, accommodation and transport. Search for the best exhibition stand designer in the local, offering you a complete range of exhibition solutions. If you are targeting the local and small exhibitions then interacting with the local communities becomes an easy task and you can build a strong client base.

Go for smaller exhibition stalls
Buying a big exhibition stall does not ensure that you get maximum attention or visitor's footfalls. It is often a misconception that only the large exhibition stall or illustrative stand designs manage to grab customer interests. Large exhibition stalls just cost a fortune. On the off chance that your exhibition budget plan is constrained, then the best pick is to go for small exhibition stalls. Make sure to get the best exhibition stall designer and fabricator to help you provide impressive graphics for your exhibition display.

Opt for exhibit rentals rather than buying
If you want to exhibit for a limited number of shows and have a limited budget then choosing to go for exhibit rentals is the right choice. Renting the exhibit rentals can bring down your extra exhibition costs and you can choose from the wide array of exhibit booth rentals to have a stress-free and comfortable exhibiting experience.

Tips on Exhibiting for the First Time

There must have been times when you attended exhibitions, conferences, presentations and seminars. And then is the time when you decide to exhibit yourself for the first time. Although you can find a number of articles related to first-time exhibiting but here are the best tips on what can be done to have a successful first time exhibition. Right from getting the right exhibition stall design, contacting the perfect exhibition stand designer and fabricator to complete services on installation and dismantling, you will get everything in this post.

Read on to know the best tips on exhibiting for the first time.

Finding the prime location for your exhibition stand

While exhibiting, one of the most important decisions is to pick the right spot for you exhibition stand. ‘Location, location, location’, it is something that hovers the minds of the exhibitors and is an essential element and consideration for your exhibition stall space. Although, the fact that no exhibition hall or space will guarantee success unless you effectively market your brand. But as choosing the right exhibition is a vital task, similarly picking the right place for your exhibition stand is also an important decision.

There is nothing called as a ‘bad space’ in an exhibit hall but as an exhibitor, you must know exactly what to do and what not to while picking the spot for your exhibition stand. Even if you have an excellent exhibition stand design and maintained high-quality exhibition stall design and fabrication, choosing the wrong spot for your stall will only take your visitors away.

Here are few ideas on picking the exact spot for your exhibition stand. 

• Entrance – avoid it or get near big exhibition stands
The entrance of the exhibit hall is usually congested with the visitors entering from all side. This particular spot is mostly taken by big island exhibition stands and most of the visitor traffic is attracted to these stands. It is either advisable to avoid the entrance if you have a small or medium exhibition stand or get near these big stands to get that extra dash of attention due to your neighbor's massive stand.

• Competitor’s doorway – Keep a distance from it  : You may not have a choice but if you keep a distance from your competitors then it keeps demarcated identities of both you and your competitor’s brand.  Even while choosing your exhibition stand design, if you pick to have 3D exhibition stall design then make sure that it projects your message effectively. This will ensure to make a lasting impression about your brand in the minds of the visitors. 

• Capture the action zone : Have a spot for your exhibition stand that captures the action zone. You can set up shops near an exit of the exhibit hall or at any corner of the hall and have more visitor interactions. Placing the exhibition stall near an action zone can have more people come in while they walk their way near your exhibition stall and you can get benefits from the same.