Sunday, 15 November 2015

Pre-planned Steps: Get Your Exhibiting Tactic Ready Beforehand

An exhibition, like any other event, is a grand occasion for an exhibitor to bring out his exhibition stall to bring his services to the forefront. It is a pre-arranged platform that helps you to showcase your brand and products and opens it up to the customers. So, it becomes imperative that you pre-plan and keep the schedule of deadlines and logistical details on track, to avoid any last-minute rush. A good way to start is to outline the exhibition event in the 6 to 12 months up to the big day. Right from choosing the exhibition space and preparing the budget to selecting the exhibition stall, everything on the list should be well-planned. The pre-planning and strategising helps you effectively manage your respective tasks as and when needed.

Here’s a well-thought of pre-planned steps for an organized and scheduled exhibition day.

One Year Prior: 
First and foremost, get your floor plan ready to determine which show to participate in and analyze your past exhibition shows as well. You can also compare your past return on investment and return on objective and forecast your upcoming budget for putting up a well-calculated exhibition cost. The past budget analysis helps in getting a fair idea on next exhibition costs, as per your specific needs. Identifying these critical areas also ensures specific marketing and sales goals, thereby offering a stable base for the upcoming budget.

Monday, 2 November 2015

5 simple tips to highlight your exhibition display stand

Being in line with your exhibition display stand can simply keep you on track with the emerging market trends. To garner maximum attention, your product needs to gauge in more visibility. The face-to-face interaction with the event attendees is crucial, and your exhibition display stand will help gather more crowd at your exhibition stall. You should know what is hot and what’s not, which will give you a competitive edge over other exhibitors. There are certain things to consider while exhibition stall design and fabrication your exhibition display to promote your brand and product.

  • Use spot lighting for a focused visibility
Are you looking to promote a new product? Do not just tell the crowd what you are offering, show them! Using LED spot lighting to promote the product enhances the way how your product looks. The LEDs help your brand shine and offer a highlighted platform to your product.